News Values:
- Threshold - the bigger the impact and reach of the story
- Unexpectedness - not seen coming/ strange news/ don't expect/ can sell
- Negativity - bad news story/ fear + moral panics/ "if it bleeds, it reads"
- Elite persons/places - stories about important people and powerful nations
- Unambiguous - a story with no confusion over it/ doesn't need explaining
- Personalisation - names people/ identification/ human interest
- Proximity - local/ known people/ where it effects/ how close it is to you
- Continually/currency - stories that are already in the news continue to run and are updated
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