Social Media Influence:
- How has social media changed the industry?
> Gets more people involved in news/ pulls a younger or different demographic
> Easier to read/ find (restricted character amount)
> Participatory media (comments, likes, shares)
> We media = can get the media quicker
> Gets rid of irreverent news seen in the media
> 50% of new consumers learned about stories rather than newspapers
> 2012 = social media revenue overtook print news revenue
- News stories that broke on twitter
> Royal Wedding Announcement
> Whitney Houston's death
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