There are 3 different categories that each paper can fir into. It can be Mid-Market, Popular or Quality:
Daily Mail = Mid-Market
The Sun = Popular
The Telegraph = Quality
Metro = Mid-Market
Daily Mirror = Popular
The Guardian = Quality
The Times = Quality
Sunday Times = Quality
i = Quality
Daily Express = Mid-Market
Sunday Express = Mid-Market
Two categories of a newspaper can be Broadsheet and Tabloid:
- Features of a Broadsheet Newspaper:
- One Photo
- Political articles
- One main bold title
- Expensive (£1.60-£2.00)
- Formal Language
- Clean layout/straight lines
- Small writing (have ti stop to read)
- Big quantity of writing/longer articles/details (take/invest time)
- Multiple articles on the front page
- Has a form of contence page above title
- Aimed at A, B and C1 demographic
- 'Quality' or 'Serious' press
- Features of a Tabloid Newspaper:
- Busy/Messy layout
- Loads of colour
- Lots of different headlines
- Headlines try to add comedy aspect/chatty/puns
- No main articles on the front page
- Advertisement (Free Stuff)
- Big colourful pictures
- Appeals to C2, D and E demographic
- Don't expect you to read loads/limited articles
- Popular Press
- More of a gossip (Not politics more lifestyle)
- Games/quiz/scratch cards
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