Advert - Fruitella Copy

Fruitella Advert remake


The whole video:

Our section:

1) Who did you work with and how did you manage the task between you?

In my group I worked with Luke, James and Alexia. The day before we filmed was sat down as a group and planned where we wanted to film each scene as well as the range of props we would need to match the advert. We also discussed and agreed upon who would play the main role in the advert.

2) How did you plan your sequence? What processes did you use?

Our group planned by watching the section of the advert we needed to copy and marking out each scene as well as shot we needed to film. This helped us to know how many scenes were needed as well as the different shots in order to be able to film the next day as organised as possible. We wrote down each scene to act as a plan. We were going to time each scene but as a group we decided that it would be easier to film longer shots and make them the correct time when it came to editing. 

3) What theorists do you think you could apply to your task?

The theorists that apply to this task are Steve Neale, Stuart Hall and George Gerbner.

Steve Neale's theory could apply to this task as he has the view that genre is made up of repetition and difference. This could relate to the advert as the genre is comedy so has the mum being caught in a face mask and the little brother annoying his sister in front of her boyfriend. These parts create a knowledgeable genre of comedy but it also includes music (the boy singing) therefore adding a difference to the advert and more importantly the audience. 

Stuart Hall's Reception theory also could apply to this task as he has the view that the audience can experience 3 different views to the advert. The first reading is the preferred reading. This is how the creator wants the audience to view the media text so in this case it wants the viewers to see the benefits of the sweets and how they are a positive thing to your life. The second reading is the opposition reading where the intended meaning of he text is totally opposed by the reader. which in this case would be that the sweets don't make you upbeat and fun but simply are sweets that are bad for you. The final reading is the negotiated reading; this is where the message is acknowledged although it is adapted to the individuality of the person.

George Gerbner's theory also can relate to this task. His cultivation theory has the idea that exposure to repeated patterns of representation over long periods of time can shape and influence the way in which people perceive the world around them. This could potentially relate to this task as if the viewer watched the advert repeatedly then they would be influenced to buy the sweets as it will be ingrained into people’s mind so when they see the product in the shop they would relate that to the advert and experience that feeling.

4) What factors did you have to take into account when planning, shooting and editing?

The factors that we took into consideration when planning were the time allocated to shoot on the day, who the main character would be as well as where we would shoot the different scenes to get as close to the original video as possible. When shooing the advert we had to think about a range of factors. We had to consider what each character was wearing so it was consistent throughout. We also needed to consider what lighting was needed as we ran into problems with the sun interfering with the shot. Another factor was how long we needed to film for each scene. We needed it to match the original as much as possible meaning the shots had to be the same. Instead of watching the video and counting to the second, as a group we decided to film the scenes longer and when editing we would match the timings. When filming and editing we also had to include the green screen for the final scene.

5) How successful was your sequence? Please identify what worked well and with hindsight what would you improve/do differently?

Our section on the video advert matched most of the original. There were sections that completely didn't or example the end green screen didn't work as we had too much green light. We also made a prop banister to use which is out of shot. In addition to this, the scene upside down doesn't spin around like it did in the original.

6) What did others say about your production?

They can see a resemblance between our version and the original. They liked how we had matched the timings to the original. However, they did comment on the quality of the green screen at the end as we didn't film it correctly.  

7) What have you learnt from completing this task?

From this task I have learnt that planning what you intend to do as well as where is really crucial to making a coherent video. Although we planned some of advert, on the day if felt that we lacked order and we didn't use the time as effectively as we underestimated how much we had o do in such a small amount of time.

8) Looking ahead, how will this learning be significant when completing your future productions?

I learnt how to work within a group as well as working to a deadline. I also learnt how important the location is when filming as well as who you get to be in the shot. I can use this in the future when I need to create my own concept.