Genre

Youtube video

Sia is know for producing songs in the genre of pop/teen pop as well as the occasional alternative/indie song. Zayn Malik is also know for writing songs with the pop/teen pop genre. The song "Dusk Till Dawn" is listed as a pop genre and the music video has over 200,000 views. The song has the typical verse-chorus structure that a pop song is known to have. It also has the common use of repeated choruses, melodic tunes and catchy hooks. 

The video shows a story of two people (Zayn Malik and Jemima Kirke), playing a modern-day Bonnie and Clyde. The video shows each one walking with a mysterious suitcase, but the police are onto them. The police end up catching Zayn Malik and bringing him in. Just when it seems like its over for Zayn, the police open the suitcase and find nothing but clothes inside. The music video then cuts to Jemima Kirke opening the desired suitcase in a hotel. The police check Zayn Malik's tattoos to see if they match the photos of the tattoos they have on file for the real criminal, but as the video cuts back to a close up of Jemima Kirke's wrist, it becomes clear that she's the one they're really looking for.  The video shows Jemima Kirke in a house watching the news as she takes off her disguise. Then, before a few officials arrive, Malik calls the police and lights a fuse that connects to a whole bathtub of mini explosives. A few officials enter the house and start looking for Zayn Malik and Jemima Kirke. However, they soon discover that the two have escaped through a secret tunnel hidden underneath a rug, three more police cars pull up to the scene as the mini explosives start to go off, giving the impression that the duo is inside firing shots. The police outside start firing back at the house and the officers inside duck for cover. The music video ends with Jemima Kirke driving Zayn Malik in the getaway car with the suitcase in the backseat. 

The music video concept as well as the repeated choruses, melodic tunes and catchy hooks, creates discussion about the song gaining it more views and purchases. The pop genre is very popular among teenagers so when it comes to creating a son and a music video it is crucial to get the genre across to the viewer.